I’ve worked with 20+ B2B SaaS companies.
I’ve run a marketing agency and tried pretty much every approach you’ve probably tested too.
A lot of it didn’t work the way it was supposed to. You know how it goes.
SaaSRise was different though. They run a SaaS Growth Community for experienced CEOs and founders with $1M to $100M ARR. Their main offer is a membership program.
Now, they could’ve just kept blasting tons of cold emails to book calls. That usually works. Heck that’s what they hired Ken for.
But they didn’t go from $1M to $4M in a year just by sending cold emails.
They built real omnipresence.
What Most People Get Wrong
When you have a clear target like “SaaS founders,” it’s tempting to just email all of them.
More volume, more meetings, more revenue. Makes sense.
SaaSRise could have done that. Instead, they focused on being the obvious choice when SaaS founders were looking for a growth community.
There’s a difference between interrupting people with emails and being where their minds go when they’re ready to join something. Took me a while to figure that out.
Here’s what happened…
After watching SaaSRise crack this code, I got curious. So I started documenting what I was seeing.
The actual stuff that took them beyond just decent cold email results. Now I’m applying the same strategies to Ken AI because apparently I enjoy learning things the hard way.
Figured other founders might want the playbooks without the trial and error phase.
What You’ll Get
The Omnipresence System - How SaaSRise became the obvious choice for SaaS founders looking for a growth community. How to be everywhere in your prospects’ minds without posting everywhere online. There’s a difference.
Lead Magnets That Actually Work - How to go beyond boring case studies and PDFs that people download and immediately forget exist. Problem revealers, free trials, one-step solutions, Trojan horse methods, and strategies like AI advisors.
AI Agent Prompt - The exact prompt we use to build Lead Magnet AI agents. Copy it, paste it, customize it. Or don’t.
